As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. December 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is inRead More →

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was ourRead More →

Here are the decisive factors you won’t learn in an online marketing course. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I study successful entrepreneur Neil Patel’s insights a lot. His blog posts are great, and I always tend to share them with my colleaguesRead More →

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is, in fact, sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to nobody’s surprise – social networks.  Read More →