Ensure you’re squeezing value out of every dollar spent. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketingRead More →
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. January 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey,Read More →
Dissecting that infamous Peloton ad – how and why it happened. January 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all probably seen now-infamous Peloton ad. Maybe you also saw some of the wild parody videos bouncing around the internet. At this point, almostRead More →
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. December 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is inRead More →
Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early. November 28, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s nothing like a classic holiday scene. Snow dusts the ground, smoke climbs from the chimney and Hershey’sRead More →
Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was ourRead More →
Here are the decisive factors you won’t learn in an online marketing course. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I study successful entrepreneur Neil Patel’s insights a lot. His blog posts are great, and I always tend to share them with my colleaguesRead More →
As you grow your business, the job of finding clients and trying to convert them to long-term work will remain one of your top responsibilities. Here are six sources to try. August 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is fromRead More →
How to use the Internet to create and grow your brand. April 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors andRead More →
In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.Read More →