L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to –Read More →
June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotionalRead More →
This Anheuser Busch VP explains his company’s new initiatives. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 24, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On thisRead More →
May 10, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances,Read More →
Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” reallyRead More →
Ensure you’re squeezing value out of every dollar spent. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketingRead More →
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. January 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey,Read More →
Dissecting that infamous Peloton ad – how and why it happened. January 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all probably seen now-infamous Peloton ad. Maybe you also saw some of the wild parody videos bouncing around the internet. At this point, almostRead More →
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. December 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is inRead More →
Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early. November 28, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s nothing like a classic holiday scene. Snow dusts the ground, smoke climbs from the chimney and Hershey’sRead More →