Ensure you’re squeezing value out of every dollar spent. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketingRead More →

Dissecting that infamous Peloton ad – how and why it happened. January 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all probably seen now-infamous Peloton ad. Maybe you also saw some of the wild parody videos bouncing around the internet. At this point, almostRead More →

As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. December 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is inRead More →

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was ourRead More →

Here are the decisive factors you won’t learn in an online marketing course. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I study successful entrepreneur Neil Patel’s insights a lot. His blog posts are great, and I always tend to share them with my colleaguesRead More →