Need to Increase Earned Media? Change When You Send Your News Release
2019-11-02
Ever wonder when the best time is to send a press release?Read More →
The Art and Science of PR in the Digital Age
2019-10-22
Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was ourRead More →
Three PR Trends to Adopt for Better News Release Results
2019-08-23
In 2019, there are more ways than ever to connect with customers. But which ones really work?Read More →
Before You Measure, Set Measurable Goals
2019-03-01
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals asRead More →